1/14/2024 0 Comments Eddie jones team jordan![]() And not surprisingly, those who never get on the court started talking and talking until you couldn’t get a word in edgewise if you even so much as praised a “Team Jordan”, which is now comprised of everything that isn’t a canon Air Jordan. ![]() It was no longer about who was most comfortable and playable kicks on the court, it became who could flex the most off the court. Whereas people before were all about wearing the most technologically advanced Jordans (albeit not always the best looking) on the market, the pendulum swung the other way and style overwhelmingly started winning over function. It wasn’t until the retro craze started blowing up during the late 2000s that the so-called Team Jordan concept started going south. You knew (or believe because the marketing was that good) that when you bought a Brand Jordan product, you were buying into a “Performance Brand Of Excellence.” That badge on the tongue on the Jordan Team 1 meant the world to a young sneakerhead. If you’re like me, you read that special edition of SLAM! that introduced Brand Jordan to the world and wanted to believe that they were making the Jumpman accessible and affordable to everyone while still maintaining a high level of quality. ![]() It was an opportunity for those of us who wanted Jordans but either weren’t feeling the signature model or did not have the budget to afford them. In the late 1990s when Brand Jordan was first starting out, people weren’t laughing at releases like the Jumpman Pro or the Jordan Team 1 and deriding them as ersatz Jordans. What exactly does that mean anymore? Is it a pair of Jordan kicks that you don’t care for? Jordans that the internet doesn’t approve of so therefore you don’t approve of them either? The commentary on the quality of Js? A way to clown others when really you’re just hiding your own insecurities and actually have several pairs in your closet? Despite the millions (possibly billions) of dollars it generates for Jordan Brand and Nike, there is a very vocal group out there (you know, that place Matt Powell calls the “echo chamber”) that thinks we would be better off without these Jordans that lack “Air”. To call a pair of kicks “Team Jordans” is like calling somebody a “hypebeast”.
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